Horkheimer
and Adorno contend in Dialectic of
Enlightenment that “there is the agreement—or at least the determination—of
all executive authorities not to produce or sanction anything that in any way
differs from their own rules, their own ideas about consumers, or above all
themselves” (Horkheimer & Adorno 1112).
Warner Bros. Pictures 2014 film, The
Lego Movie, is a poignant example of what happens to society when big
business simultaneously rules the entertainment industry as well as the
government. The philosophy of Horkheimer
and Adorno finds realization in the Lego Universe which must conquer the
tyrannical Lord Business. Business has
brought the concept of making “the whole world made to pass through the filter
of the cultural industry” (Horkheimer & Adorno 1113) to fruition. The
Lego Movie is a warning, fashioned in the guise of a children’s film,
against the results that occur when the big business dictates what constitutes
normalcy through the influences of television, music, and architectural creativity.
The Lego Movie focuses on the character
of Emmet Brickowski from Bricksburg who feels content in his regimented career
as an ordinary construction worker within the Lego Universe. He does not realize that he is ignored by his
peers due to his agreeable character and willingness to follow along with the
cultural norms of his society. Emmet
also fails to perceive that the government is controlling the movements of his
fellow Legos by dictating entertainment such as music, television, and even the
types of Lego architecture that can be built.
When Emmet meets a woman named Wyldstyle, a master builder who strives to
create new Lego creations without an instruction manual, he becomes committed
to the Resistance. Unbeknownst to most
Legos, Lord Business seeks to freeze
society in his own vision using Kragle, later revealed to be a tube of Krazy
Glue.
Lord
Business’s embodies Horkheimer and Adorno’s idea that the cultural industry is
“the notion of genuine style seen to be the aesthetic equivalent of domination”
(Horkheimer & Adorno 1115). Business
controls the minds of his constituents by playing the same television show on
every station. By showing the same
television show repeatedly, on stations controlled by Lord Business, the ruler
essentially dumbs down his audience through repression, compelling them to abide
by a successful deprivation, This
results in “laughter because there is nothing to laugh at” (Horkeimer & Adorno
1118). The people of the Lego Universe
discuss this television show repeatedly in the course of their conversations,
essentially allowing Lord Business to control the topic of discussion by
controlling the media to which his people are exposed. While the Lego people are busy discussing the
television show, they have no time to question the rule of Lord Business or
express their dissatisfaction with their life or government.
Controlling
music is another way Lord Business keeps his follower under his control. In the Lego Universe, the theme song set on
repeat is “Everything is Awesome”. From
the moment they arise in the morning, throughout the work day, to the time they
go to sleep at night, “Everything is Awesome” is playing through the speakers
or being sung mindlessly as they pass their time. Just like the television show which causes
laughter without cause, this theme song causes a false contentment through
repetition. The song causes an insincere
type of pleasure in which “no independent thinking must be expected from the
audience” (Horkheimer&Adorno 1116).
It also acts as a “bloated pleasure apparatus” which brings no dignity
or advancement of thought to their lives (1116). Essentially, the Lego citizens are made
helpless through repetition and repression.
When Emmet
the construction worker meets Lucy/Wyldstyle, he becomes part of the search to
find the Piece of Resistance. The Piece
of Resistance turns out to be a tube of Krazy Glue, in the possession of Lord
Business who would freeze all Legos in positions deemed acceptable by this tyrant. It soon becomes obvious that the Master
Builders, architects who build without instruction manuals, are the enemy and
are the only ones who can save the Lego Universe by their ability to build
anything at a moment’s notice. In the
Lego Universe, Lord Business has partially maintained his hold over society by
the notion that “the public is catered for with a hierarchical range of mass
produced products of varying quality, thus advancing the rule of complete
quantification” (Horkheimer&Adorno 1112).
The Lego Movie’s premise is
that it is these Master Builders who can communicate the need for innovation
and individuality to Lord Business by saving his life with their
creativity. This revelation allows Lord
Business to throw the Kragle over the edge of the universe, vowing to never
enforce conformity again.
Warner Bros.
The Lego Movie is an excellent
example of the results that occur when the culture industry is ruled by those
powerful in both government and the entertainment industry. The film brings the Dialectic of Enlightenment to life in the guise of a children’s
movie with a message for society as a whole.
Human beings owe it to themselves to be cognizant that the values
influenced by television, radio, and even architecture can be the government’s
way of enforcing unity of its people.
Unity, while important emotionally and politically, is not a concept
that should be up for definition by government and media. This film allows both adults and children
alike to consider the thoughts of Horkheimer and Adorno, proving the notion that
citizens must decide the extent they will allow culture to influence them.
Works Cited
Adorno, T.W.. and Horkheimer, Max. "Dialectic of
Enlightenment." Leitch, Vincent B. The Norton Anthology of Theory and
Criticism. New York: W.W. Norton & Company, 2010. 1110-1127. Print.
The Lego Movie. Dir.
Phil Lord. Perf. Chris Pratt. 2014. Film.